No matter if you feel more like a man or a woman, reDEW Björk is a perfect choice for those that want a jean with a modern cut, Sure, it’s packed with invisible technology which adds wearability and sustainability, but more than that, it’s the ultimate modern jean, regardless of gender.
Based on years of research, the fabric is made by ISKO exclusively for reDEW. Made mainly from Organic Cotton, with a few percent of recycled PET bottles and a touch of lycra. It’s reminiscent of the fabrics you find in old vintage jeans, but at the same time extremely smooth on the inside, for added comfort.
Available in Stay Indigo and Stay Black based on special dye technology developed by ISKO + Archroma exclusively for reDEW. Not only does this save huge amounts of water and chemicals, it also keeps it’s colour much longer than conventional dyes.
Do you prefer a subtle pre-worn look? Implode Surface is a revolutionary finish developed by reDEW LABS, it’s the Worlds 1st worn look which doesn’t effect the strength of the fabric. Instead of making it weaker, Implode Surface actually makes the fabric keep it’s strength and performance.
Would you like your jeans to be as dark as possible? Go for the Pre-Shrunk finish.
Size and fit
Björk fits true to size when worn on the hip (as most Women).
If you don’t really have hips (as most Men), then go down 2 sizes.
Daniel, 30, multi talent
Wearing Björk, 31-32 in both Pre-Shrunk and Implode Surface
183 cm in length
– – –
Hanna, 28, show artist
Wearing Björk, 26-32 in both Pre-Shrunk and Implode Surface
171 cm in length
THE FIT DETAILS
Björk is made to be the ultimate modern jean, regardless of gender.
It’s as simple as that, really!
Composition and care
100% pure copper, non-galvanised button made by reDEW LABS + Metalbottoni.
94% Organic Cotton (GOTS certified)
4,5% Recycled Polyester (post consumer, from PET bottles)
1,5% Lycra (elasthane)
Björk is made from a highly technological fabric which features Organic Cotton, recycled PET bottles and a touch of stretch. The construction is 4/1 with ISKO Recall yarns in weft, meaning that the fabric keeps that ”real jeans” look and feel, but with added comfort thanks to a very slight bit of elasticity and the extremely smooth back of the fabric.
Machine Wash at 40˚ C
Avoid tumble dry
Avoid dry cleaning
Please do not wash your jeans unless it’s absolutely needed.
Mother Earth says THANK YOU!
This is where we tell you everything!
OPEN BOOK is our transparency act and will launch during the 2nd half of 2018. We will tell you what, where, who, how and even how much!
Klick here to read more