If You share our belief that we need to do what we can to save this only planet of ours, You can choose to reACT.
If You want to manifest Your actions by wearing reDEW8, we’ll be ever grateful and You will become a reACTIVIST.

Max Attwood

Film maker & Photographer

Les Stroud

Survivor & Rockstar

Jacob Raab

Climber, Trumpeter & Photographer

Chris Eneqvist

Gotland Calithenics

Laura Bombier

Photographer

GAËL FROGET

Painter/Artist

With the help of our reACTIVISTS we have tested our jeans all over the world. 

Argentina
Algeria
Australia
Arizona
Alberta
Botzwana
Bolivia
Belgium
British
Columbia
California
Canada
Czech republic
Chile
China
Colombia
Colorado
Costa rica
Hong-kong
Drc congo
Denmark
Ecuador
Finland
France

Ghana
Germany
India
Italy
Illinois
Japan
Kenya
Kansas
Malawi
Mongolia
Manitoba
Mauritius
Missouri
Morocco
Mozambique
Norway
Nevada
New york
North carolina
Ontario
Oregon
Peru
Poland

Québec
Romania
Russia
Saskatchewan
Scotland
South africa
South carolina
Spain
Sweden
Tanzania
Tennessee
Thailand
The netherlands
Tonga
Turkey
Uae
United kingdom
Usa
Utah
Vietnam
Washington
Zambia
Zimbabwe

reDEW8 reACTIVIST Global Wear Test

During the reDEW8 reACTIVIST Global Wear Test, we had our jeans travel to 69 unique locations and 50 countries. More importantly, we see the Journey as the Goal and all these journeys by our reACTIVIST’s gave us big amounts of data which helped us to develop jeans Made For Travel. It’s fair to say that many of these journeys are built into the jeans, the question is only how many additional trips and experiences You can add to the list.

  • Björk

    1,199.00kr1,399.00kr
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  • Ravin

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  • Örn

    1,399.00kr1,599.00kr
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  • Råk

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IF YOUR JEANS DOESN’T FIT, FEEL & LOOK GREAT, NOTHING ELSE MATTERS.

NOW THAT THEY DO, EVERYTHING ELSE MATTERS.

25% BACK TO EARTH

Every year, reDEW gives 25% of it’s profits back to earth, through the redew foundation. This is made possible thanks to the fact that the redew foundation owns priority shares in redew. No matter what happens in the future, 25% will always be given back to earth. 

Let's be clear.

THIS IS THE REASON WHY reDEW8 EXISTS

reDEW8 exists for one reason only. We care more about Your Grandchildren than You. Just like You do. This means that eve- rything we do is done with the coming generations in mind, so that they have a chance of seeing and experiencing all the beauty that we can.

We chose jeans as our tool, ’cause that what we know best. Our purpose is to make You the best jeans on Earth by never compro- mising with style, ’cause if the jeans doesn’t feel, fit and look great, You won’t buy the anyways. We make jeans on purpose, for a purpose and once we have sorted out style, we add technology. Transparency is a given, as sustainability simply means nothing without it.

Most importantly, we give 25% of the profit Back to Earth. We know it’s differtent, but we know no other way.

Anders Haglund
CEO

Peter Lantz
Creative

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