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THE ZERO COTTON JACKET - CAKE x REDEW | Redew | Jeans for nature and adventure


$ 148

Made in collaboration with Cake, a Swedish company that develops uncompromising high performance electric off-road motorbikes with very much the same approach as REDEW in jeans. 

The style is straight with four pockets, one with flap and button for your valuables.

The fabric is a compact and dense 2/1 weave, combining light weight with durability.

  • Lenzing makes the fiber
  • Isko makes the fabric
  • Cross Textiles makes the garments
  • Metalbottoni makes the buttons


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Straight fit with four pockets where one pocket has a flap and button to make sure that your valuables will stay put. 
The fabric is made to last, lightweight in a 2/1 weave.
The dye is deep and dark indigo which means that it will bleed (like all indigo). We recommend a rinse wash before wear and as the jacket is unwashed it will also shrink a few centimeters, so please select a bigger size if in doubt. 

100% pumice stone free (fossil material, a type of stone normally used in finishing of jeans).

100% permanganate free (highly toxic chemical, normally used in finishing of jeans).

  • 1,75 kg of wood makes one Cake+reDEW jacket
  • FSC-certified wood from European forests
  • Lenzing produces the fiber (Austria)
  • Isko dyes and weaves the fabric (Turkey)
  • Cross Textiles makes the garment (Turkey)
  • Metalbottoni makes the buttons (Italy)

Why we haven't used cotton

Cotton is one of the dirtiest fibers on the planet and we humans love to wear it. Compared to conventional cotton, the Zero Cotton Cake + reDEW Jacket saves approx 7000 liters of water by using 100% wood fiber. Here are a few facts about cotton:

1) Irrigation to cotton fields kill entire eco-systems, most often by saltification and makes the risk of catastrophes greater in heavy rains. At reDEW, we believe that people would be a lot happier if they could drink the water, use it for growing food and to re-establish part of the eco-systems that have disappeared. The trees used for the  Zero Cotton Cake + reDEW Jacket aren’t grown with irrigation and even if they were, they grow in areas where water is a commodity, not a matter of life or death. 

2) Pesticides are used heavily in cotton fields and directly put humans and animals health as well as entire water systems at risk. Cotton alone uses at least 16% of all pesticides on the planet, something which trees simply don’t need. 

3) Fertilizers are used at great extent in cotton fields, but like pesticides, they rarely stay on the field but spread with water to lakes and rivers where, as an example, algae grow faster and oxygen levels fall which has severe effects on the entire eco-system.



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