The style is a slim tapered 5-pocket with a mid rise. The fabric is a 3/1 weave made for high durability with no compromise on style. No gender.
The wash is an all season Mid Indigo shade with subtle wear marks which feels worn-in from day one. 100% pumice stone free (fossil material, a type of stone normally used in finishing of jeans). 100% permanganate free (highly toxic chemical, normally used in finishing of jeans).
- FSC-certified wood from European forests
- Lenzing produces the fiber (Austria)
- Isko dyes and weaves the fabric (Turkey)
- Cross Textiles makes the garment (Turkey)
- Metalbottoni makes the buttons (Italy)
Why we haven't used cotton
Cotton is one of the dirtiest fibers on the planet and we humans love to wear it. Compared to conventional cotton, the Zero Cotton jeans saves approx 7000 liters of water by using 100% wood fiber. Here are a few facts about cotton:
1) Irrigation to cotton fields kill entire eco-systems, most often by saltification and makes the risk of catastrophes greater in heavy rains. At reDEW, we believe that people would be a lot happier if they could drink the water, use it for growing food and to re-establish part of the eco-systems that have disappeared. The trees used for the Zero Cotton jeans aren’t grown with irrigation and even if they were, they grow in areas where water is a commodity, not a matter of life or death.
2) Pesticides are used heavily in cotton fields and directly put humans and animals health as well as entire water systems at risk. Cotton alone uses at least 16% of all pesticides on the planet, something which trees simply don’t need.
3) Fertilizers are used at great extent in cotton fields, but like pesticides, they rarely stay on the field but spread with water to lakes and rivers where, as an example, algae grow faster and oxygen levels fall which has severe effects on the entire eco-system.