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Privacy Policy | Redew | Jeans for nature and adventure





The reDEW8 Privacy Policy describes what personal data we collect and more importantly why we do it. As You may imagine, data privacy is of very high importance to reDEW8. We will at all time process Your personal data in accordance with applicable laws and regulations and take measures in order to protect Your personal data. 

reDEW AB, registration 5560746570, Gamla Tullgatan 1, 632 200 Eskilstuna, Sweden. is responsible for the processing of Your personal data. If You feel that there is any unclarity in terms of the privacy policy, You can always contact us: 

Just as sustainability isn’t worth anything without transparency, it’s also important for us to be transparent towards You and explain what data we are processing and for what purposes we do it. It may not be exciting, but we encourage You to read our Privacy Policy as it describes the processing of Your personal data and Your legal rights. The data is collected when You:

  • Visit the reDEW8 website
  • Interact with reDEW8 by email, chat, telephone or social media
  • Purchase products from the reDEW8 webshop on
  • Subscribe to the reDEW8, reDEW Foundation or reACTIVISM newsletters

We collect data only to be able to provide You the best possible service and experience, there are no other reasons behind. 



When You leave comments on the site we collect the data shown in the comments form, and also Your IP address and browser user agent string. We do this to help spam detection. An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of Your comment, Your profile picture is visible to the public in the context of your comment.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. 

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day. 


Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about You, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if You have an account and is logged in on that website.


We use Google Analytics to optimise our site and Your experience. Google Analytics is a tool which most companies and organisations use and more detailed info can be found at 


If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue. For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their user name). Website administrators can also see and edit that information. 

If You contact reDEW8 for Customer Support at, we will process Your personal data for the above mentioned purposes for a period of maximum one year after Your matter has been closed. 


When you place an order in the reDEW8 webbshop at and purchase reDEW8 products, reDEW8 will process personal data provided by You. 

We will collect and process Your personal data, such as name, address, telephone number and email address, but also data regarding the device that You make use of for browsing our website and data regarding Your use of our website and webshop. Your personal data is mainly processed for the purpose of administrating Your order and purchase, including payment, packing and delivery of goods, as ordered by You. We do this as we have obligations to You, following the performance of the purchase agreement between You and reDEW8.

Your personal data will be processed for this purpose until the purchase is completed, including payment and delivery, which in most cases is 30 days after the purchase is made.


reDEW8 will process personal data provided by You for marketing purposes, such as sending newsletter, offers, invitations, gifts and information to You and to offer You products and services that we believe to be relevant for You, matching Your interests and needs.


When reDEW8 process your personal data, You have certain rights under law. Please note that the exercising of these rights is subject to certain requirements and conditions set forth in the General Data Protection Regulation, commonly known as GDPR.

You have the right to be informed about how reDEW8 processes Your personal data and our Privacy Policy serves this purpose.

If You have an account on or have left comments, You can request to receive an exported file of the personal data we hold about You, including any data You have provided to us. You can also request that we erase any personal data we hold about You. This does not include any data we are obliged to keep for administrative, legal, or security purposes. 

In the event that Your personal data is inaccurate or incomplete, You have the right to request that reDEW8 corrects or removes the personal data, including the right to have incomplete personal data completed.

If You do not want Your data to be used for marketing, including profiling analysis, please let us know:


reDEW8 will process personal data provided by You to us or collected by us for the purpose of fulfilling legal obligations, or if requested by an authority. For example, reDEW8 will process information regarding your purchase and payment in accordance with rules and regulations on bookkeeping. We will process Your personal data only as long as reDEW8 is obligated to save such personal data under law. As regards processing for bookkeeping, such information will be processed for ten years.

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