Every year, reDEW gives 25% of it’s profits back to earth, through the redew foundation. This is made possible thanks to the fact that the redew foundation owns priority shares in redew. No matter what happens in the future, 25% will always be given back to earth.
25% back to Earth
The redew foundation is a non-profit foundation and all the work done with it is totally pro-bono. It’s only task is to transfer funds to benefit endangered species and their natural habitat.
The journey is the goal
Let’s be clear.
reDEW8 exists for one reason and one reason only. We care more about Your Grandchildren than You. Just like You do.
This means that everything we do is done with the coming generations in mind, so that they have a chance of seeing, feeling and experiencing all the beauty that we can.
We chose jeans as our tool, ’cause that’s what we know. Our purpose is to make You the best jeans on Earth by never compromising with style,’cause if the jeans don’t feel, fit and look great, You won’t buy themanyways. As reDEW8 jeans are made for a purpose, we add function. Transparency is a given, sustainability simply means nothing without it.
Most importantly, we give 25% of the profit Back to Earth.
We know it’s different, but we know no other way.
CEO & Global Sales
Creative & Product & Scandinavian Sales
With the help of our reACTIVISTS we have tested our jeans all over the world.