Always
25% back to Earth

The redew foundation is a non-profit foundation and all the work done with it is totally pro-bono. It’s only task is to transfer funds to benefit endangered species and their natural habitat. 

Every year, reDEW gives 25% of it’s profits back to earth, through the redew foundation. This is made possible thanks to the fact that the redew foundation owns priority shares in redew. No matter what happens in the future, 25% will always be given back to earth. 

The journey is the goal

Let’s be clear.
reDEW8 exists for one reason and one reason only. We care more about Your Grandchildren than You. Just like You do.
This means that everything we do is done with the coming generations in mind, so that they have a chance of seeing, feeling and experiencing all the beauty that we can.
We chose jeans as our tool, ’cause that’s what we know. Our purpose is to make You the best jeans on Earth by never compromising with style,’cause if the jeans don’t feel, fit and look great, You won’t buy themanyways. As reDEW8 jeans are made for a purpose, we add function. Transparency is a given, sustainability simply means nothing without it.
Most importantly, we give 25% of the profit Back to Earth.
We know it’s different, but we know no other way.

Anders Haglund
CEO & Global Sales

Peter Lantz
Creative & Product & Scandinavian Sales

With the help of our reACTIVISTS we have tested our jeans all over the world. 

Argentina
Algeria
Australia
Arizona
Alberta
Botzwana
Bolivia
Belgium
British
Columbia
California
Canada
Czech republic
Chile
China
Colombia
Colorado
Costa rica
Hong-kong
Drc congo
Denmark
Ecuador
Finland
France

Ghana
Germany
India
Italy
Illinois
Japan
Kenya
Kansas
Malawi
Mongolia
Manitoba
Mauritius
Missouri
Morocco
Mozambique
Norway
Nevada
New york
North carolina
Ontario
Oregon
Peru
Poland

Québec
Romania
Russia
Saskatchewan
Scotland
South africa
South carolina
Spain
Sweden
Tanzania
Tennessee
Thailand
The netherlands
Tonga
Turkey
Uae
United kingdom
Usa
Utah
Vietnam
Washington
Zambia
Zimbabwe

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