Anders Haglund, CEO is an outdoor enthusiast with a background in that same industry, for decades. Market strategy entrepreneur with years of experience from small business development. From opening the local climbing shop in the early 1990’s to running wholesale operations, before moving on to Brand Manager for Helle in Norway. Keen skier, retired climber and with a love for traveling to almost any destination as long as nature is present.
Peter Lantz, Creative has been in the heart of the denim industry since the late 1990s, working for the biggest verticals (H&M) and the biggest corporations (VF) on a global level. After spending some years abroad, Peter returned to Sweden where he currently resides mostly in the countryside outside Eskilstuna, but also in the capital Stockholm. Driven by the love of denim and the future of the planet, he leads the creative part and the product development of reDEW8. Apart from South America, all the continents are decently well covered by this frequent traveler. Snowboarder that sometimes rides a silly looking bicycle, drives an electric car and prefers the train to flights.