reDEW8 exists for one reason only. We care more about Your Grandchildren than You. Just like You do. This means that eve- rything we do is done with the coming generations in mind, so that they have a chance of seeing and experiencing all the beauty that we can.
We chose jeans as our tool, ’cause that what we know best. Our purpose is to make You the best jeans on Earth by never compro- mising with style, ’cause if the jeans doesn’t feel, fit and look great, You won’t buy the anyways. We make jeans on purpose, for a purpose and once we have sorted out style, we add technology. Transparency is a given, as sustainability simply means nothing without it.
Most importantly, we give 25% of the profit Back to Earth. We know it’s differtent, but we know no other way.